TVS Motor Company on Monday launched its controversial 125 cc motorcycle 'Flame', which has been accused by rival Bajaj Auto of infringing upon its patented technology, with a modified engine.
The company introduced the bike, at Rs 46,000 (ex-showroom across the country), with a single spark ignition engine based on Controlled Combustion Variable Timing Intelligent (CC-VTi) technology.
"TVS, in keeping with its tradition of breaking new ground in two-wheelers, is proud to have brought this world-class engine technology into India with the CCVTi engine. This engine has been developed and patented by AVL and licensed to TVS in India," said Mr.Venu Srinivasan, CMD of TVS, in a statement.
Earlier, TVS had planned to launch the vehicle with a twin spark engine, which Bajaj Auto had objected to. Subsequently, after legal wrangles, Madras High Court had stayed the Chennai-based company from producing and marketing of the motorcycle which uses the controversial technology.
TVS said its new 'Flame' uses a "universally accepted and traditionally proven" single spark plug ignition system.
Austria-based AVL is the world leader in Internal Combustion Engine technology and develops power train systems. It is a leading provider of technology to the global engine and automotive industry.
In March, TVS Motor expects to sell 15,000 units of Flame. Sales would rise month after month and reach 25,000 units a month by October, Mr Srinivasan said.
Talking to newspersons on the sidelines of the conference, officials of the company said that the current quarter may not be good, but said that next year would be a much better one, thanks mainly to the Flame.At a press conference here today, the company’s Chairman and Managing Director, Mr Venu Srinivasan, said that the company expects Flame to fetch sales of Rs 700 crore in 2008-09.
TVS FLAME- AAG LAGEGI
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